MegaFon is a major telecom-led ecosystem brand and a top-tier digital operator in Russia. In 2017 MegaFon went through a large rebranding, which required translating the updated identity into a coherent and scalable visual system.
I led and delivered branding projects focused on adapting the refreshed identity across multiple touchpoints, ensuring consistency at national scale. Key initiatives included the launch of a banking program, new tariffs, advertising campaigns, and device lines.
Guides
We worked with Interbrand’s brand guidelines, adapting them for scalable implementation.
Mobile plans
A new branding approach was defined and delivered for MegaFon’s tariff relaunch.
Megafon Bank
A new visual system was developed for MegaFon’s banking program.
Megafon devices packaging
A refreshed packaging line was delivered for MegaFon electronics.
