SBER is the biggest and most prominent Russian bank and a service ecosystem. I was the part of the biggest rebranding process in its history. My key role was to lead development of branding of external communications and create visual architecture of dozens of sub-brands. 

My team was involved in creating brand positioning, design system, the logo, a system of colours ang gradients, core visual element named Locator, art-direction of illustrations and supporting graphics and developing of the outstanding corporate typeface system.