Asya Aleshina → art direction & graphic design 

The brand identity for the School of Historical Calligraphy which is focused on the deep learning of the mastery of fonts of different historical eras and ancient civilizations. It’s located in a medieval building in the heart of Moscow.
The identity graphics is based on the thesis that practicing calligraphy is a long and everyday process in the first place. This experience is consisted of repeating basic exercises which were the key to core elements of identity.

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